The 40-40-20 rule in action

May 14, 2018 / Tags: blog - design thinking - digital marketing - social media

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@juliankamil Thanks so much for your help...here's some follow up from the wonderful Digital Marketing Workshop via IBM's Impact Grants.

— BookSpring (@bookspringatx) April 3, 2017

I got a mention in an article by BookSpring summarizing the outcome of a successful social media campaign and how the 40-40-20 golden rule had played an important role in the digital marketing strategy underlying the campaign.

From the article:

Perhaps the best outcome was to set a guideline for social media posting in our day-to-day activities. We have embraced the 40-40-20 rule: 20% of the content we create is about our fundraising or donation opportunities, 40% is about events that happen with our program partners, and 40% is original content offering our special expertise in children’s book curation and reading promotion.

My great friend and colleague Karen Kersting and I worked with BookSpring’s Executive Leadership team last year to help define a digital marketing strategy for the non-profit, which led to the adoption of the golden rule and eventually, the successful campaign.

As part of that engagement, Karen and I spent a full day in Austin, Texas, where BookSpring is located collaborating in a Visioning Workshop with their leaders to review their mission, goals, business objectives and apply Design Thinking and our digital marketing framework in order to lay out a successful strategy and plan for the non-profit.

It’s great to get a mention and to hear back from BookSpring that our advice had resulted in such an outcome. Visit the BookSpring website and learn more about the wonderful work that they are doing for the kids and families in Austin and Central Texas.

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The 40-40-20 rule in action / May 14, 2018

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